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	<title>Spotify Advertising &#124; We7 Advertising Specialists - Welcome to Radio On Demand</title>
	<link>http://www.radiondemand.co.uk</link>
	<description>Radio On Demand is the new market for advertisers who want to hit customers with audio advertising. Adverts work just the same as radio adverts but can be up to twenty times more powerful.</description>
	<lastBuildDate>Fri, 03 Feb 2012 15:06:07 +0000</lastBuildDate>
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		<title>RAJAR Results prove strong for National radio, Capital Radio still on top…</title>
		<description><![CDATA[Coffee in one hand RAJAR data release in the other, we have been pouring over yesterdays Q4 2011 RAJAR results with great interest. At this time of the year all eyes turn to London’s listenership, which this quarter leaves Globals Capital FM London sitting proud, with Johnny Vaughan having helped to create Capitals successful breakfast [...]]]></description>
		<link>http://www.radiondemand.co.uk/index.php/2012/02/rajar-results-prove-strong-for-national-radio-capital-radio-still-on-top%e2%80%a6/</link>
			</item>
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		<title>Radio Advertising &#8211; Be memorable for the right reasons</title>
		<description><![CDATA[OK&#8230;..everyone remembers the poor guy that misses the crucial penalty in the shoot out. Chris Waddle, Stuart Pearce, Gareth Southgate, David Batty&#8230;..oh the list goes on. Everyone remembers missed penalties, And in the same way, everyone remembers bad adverts. But you don&#8217;t hear Chris Waddle crowing about how wonderful it is that he missed his [...]]]></description>
		<link>http://www.radiondemand.co.uk/index.php/2012/02/radio-advertising-be-memorable-for-the-right-reasons/</link>
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	<item>
		<title>Radio Advertising – Be memorable for the right reasons</title>
		<description><![CDATA[OK&#8230;..everyone remembers the poor guy that misses the crucial penalty in the shoot out. Chris Waddle, Stuart Pearce, Gareth Southgate, David Batty&#8230;..oh the list goes on. Everyone remembers missed penalties, And in the same way, everyone remembers bad adverts. But you don&#8217;t hear Chris Waddle crowing about how wonderful it is that he missed his [...]]]></description>
		<link>http://www.radiondemand.co.uk/index.php/2012/02/radio-advertising-%e2%80%93-be-memorable-for-the-right-reasons/</link>
			</item>
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		<title>Talksport responds to the BBC Trust’s proposals for BBC Radio Five Live</title>
		<description><![CDATA[According to sources Talksport have responded positively to the BBC Trust’s finding into content on BBC Radio 5 Live. In a review the BBC Trust have said that BBC Radio 5 live should be providing more coverage of minority sports and more news programming. “We welcome the BBC Trust’s findings, and in particular its decisions [...]]]></description>
		<link>http://www.radiondemand.co.uk/index.php/2012/01/526/</link>
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