Update: Will Wi-Fi on The Tube affect radio listening…..duh!

IPhone’s at the ready SpotOn Radio Spotify apps at the steady…Further to our post back in November 2010, it has now been confirmed that Londons Underground will have Wi-Fi enabled in ticket halls and on station platforms ready for the 2012 London Olympics.

Speaking exclusively to Mobile Marketing magazine yesterday, TFL director of strategy and service development Gareth Powell said that London Underground is on track to deliver wi-fi services at up to 120 stations before the 2012 Olympic and Paralympic Games.

It is unclear yet as to which provider will be supplying the wi-fi provision, this all ties in with Ofcoms plan for the Olympic games for wi-fi provision, according to an Ofcom report, a record number of media is expected to descend on London this summer for the 2012 Olympics.

Careful management of London’s airwaves is said to be “essential” for coverage of the seven weeks of the Olympic and Paralympic Games, and Ofcom has reportedly been working on a plan since 2006.

We are very excited about the 2012 Olympic Games, and the fantastic radio coverage opportunities, not to mention the thousands of extra radio listeners who will descend on the capital and the added infrastructure which will develop radio within the capital for the future….

Whether you want to take advantage of radio advertising audience opportunities during the Olympics or you’re just concerned that coverage you have planned for that time might be affected – please get in touch, we’re gearing up for the games!

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.uk. @timcradioexpert


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