Breaking the radio promotion boundary

February 17, 2011 by The Radio On Demand Team
Filed under: Radio Advertising 

Hats (and pants) off to BRMB, Orion’s flagship radio station for Birmingham, who’ve gone one step further than their famous promotion last held in 2006 when they ran a competition to choose two strangers prepared to get married to each other.

This time the love-matching BRMB team have returned to the basic idea of strangers getting married – only this time it will be a naked wedding. Youch, I wouldn’t want to see the photos of the dancing.

Bit in this age of ever-decreasing localness and radio stations that trophy celebrity over on-air creativity, I take my hat, pants, socks, vest and cravat off to BRMB. Good radio breaks boundaries and great radio creates memories that last for a lifetime.

So well done BRMB, I hope they’re naked wedding promotion is a massive success. And quite frankly, its something I’d rather listen to than watch!

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.uk

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