Radio On Demand is the new market for advertisers who want to hit customers with audio advertising. Adverts work just the same as radio adverts but can be up to twenty times more powerful.
We’d all like to have our own radio station. So technologies like Spotify , Last FM, We7 Radio and others all allow you to access this world of Radio On Demand.
And just as we would all like to have our own unique radio station, so it is that every client would like to have radio commercials that are unique to his company and his brand.
Commercials he can call his own.
Which brings us back to Radio Experts, whose experience and expertise has helped clients across a wide range of disciplines: estate agents; tourism and travel; house developers ; private health insurance.
Clients who benefit from innovative planning, precision air time buying and stimulating creative.
Clients who demand to use a specialist and therefore expect the best.
Radio Experts has the client list and the testimonials to back up its specialist credentials.
Ask to see them. Even better give Radio Experts a brief.
Once you’re tuned to Radio Experts, you’re locked onto the best show in town!
Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.uk
Before TV, radio was an all – powerful medium. Sir Winston Churchill used it to bolster Britain’s morale to help win the Second World War.
His eloquence has never been equaled in 70 years. Why?
Well a 30 second radio commercial leaves little time for eloquence. But that’s no excuse for not trying. I don’t mean using flowery and high falutin’ language as favoured by Churchill.
I mean putting the case for your product forcefully, each word carefully chosen. Choosing words that will get the desired response from your target audience, both emotional and practical.
It is said that Churchill re-wrote and re-phrased his famous wartime speeches many times and that before delivering them he rehearsed in front of a mirror!
Ask your creative agency to work and re-work a script, to re-write and re-phrase until you feel comfortable that what you’re signing off is saying exactly what you want to say to get exactly the response you want from your audience.
I had a client once who, if he thought I was getting a little complacent or a little slap dash , would take my proffered scripts and scrawl across them : CALL YOURSELF CREATIVE?
There’s no greater put down for a writer than that.
Try it sometime. Hopefully you’ll never need to do it with Radio Experts !
Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.uk